How To Design A Website Logo

Here are best-practice guidelines, tips, and practical advice for designing a website logo, with a focus on shape, proportions, and real-world usability.

A website logo is primarily a website user interface element, not just a brand mark. It must:

• Fit cleanly in a header/navigation bar.
• Scale well across desktop, tablet, and mobile.
• Be readable at very small sizes.
• Work on light and dark backgrounds.

The recommended logo shape most versatile for website use is horizontal rectangle with aspect radio of 3:1 to 5:1.

If you have picture and words it is best to put them side by side not on top of each other.

Why horizontal rectangle works best:

• Fits naturally in headers on mobile, tablet and desktop.
• Minimizes header height.
• Looks professional and modern.

If your logo text isn’t readable at 120–150px wide, it will fail in a real header.

Best practices:

• Avoid ultra-thin fonts.
• Avoid overly decorative fonts.
• Sans-serif fonts generally perform better on screens.
• Letter spacing matters more than font choice.

If users can’t recognize your logo on a grayscale screen, it’s too complex.

• Avoid gradients for the main logo (they break at small sizes).
• Use 1 primary colour max for the main version.
• Ensure it works in pure black and white.

Recommended exports:

• SVG (primary – scalable and crisp).
• WebP (if supported).
• PNG.

Avoid:

• JPG (compression artifacts).
• Text embedded too tightly (hurts responsiveness).

• Designing at poster size first.
• Using slogans / taglines in the logo.
• Overly detailed symbols.
• Relying on colour alone for recognition.
• Ignoring dark mode.